MKT 276 - International Marketing Management

Institution:

Camp Community College

Subject:

Description:

Examines the role of multinational firms, as well as the environment in which they operate. Covers such functions as exchange rates, government foreign trade policy, and socialcultural factors. Compares international and domestic marketing strategies. Lecture 3 hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pdc.edu/

Phone Number:

(757) 569-6700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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