ADV 2500 - Advertising & Promotion

Institution:

Pellissippi State Community College

Subject:

Advertising

Description:

A study of advertising principles applied to marketing and organizational situations. Includes study of the communication process, consumer behavior, market segmentation, creative strategy and media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pstcc.edu/

Phone Number:

(865) 694-6400 ext 6526

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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