ADV 459 - Campaigns

Institution:

Potomac State College of West Virginia University

Subject:

Description:

3 Hr. PR: ADV 315 and ADV 403 and JRL 421 and Senior standing. The capstone course in the undergraduate advertising curriculum. The course is designed to give students the opportunity to integrate all prior learning and apply it to the development of an advertising campaign for a real-world client. The actual output of the course will be a written plans book and a formal campaign presentation. (Should be taken the final semester before graduation.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.potomacstatecollege.edu

Phone Number:

(304) 788-6820

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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