ADV 403 - Advertising Media Analysis

Institution:

Potomac State College of West Virginia University

Subject:

Description:

3 Hr. PR: ADV 215. Coreq: ADV 315. Theory, evaluation and selection of advertising media for a variety of market situations. Market analysis, media characteristics, sources of media data, and development of a media plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.potomacstatecollege.edu

Phone Number:

(304) 788-6820

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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