MKT 101 - Advertising Theory

Institution:

Saint Louis Community College-Meramec

Subject:

Description:

A general survey of the values, purposes and techniques of advertising in its many forms, including all of the major and minor media. The managerial viewpoint will be emphasized in the analysis. Prerequisite: Reading Proficiency.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stlcc.edu

Phone Number:

(314) 984-7500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.