BA 154 - Principles of Marketing

Institution:

North Central Missouri College

Subject:

Description:

Marketing foundations represent the basic skills and understandings of the marketing concept within the business environment and the management systems within which it is implemented. Concepts include the marketing mix, consumer behavior, market segmentation, targeted marketing and distribution. The development of a marketing plan is the focal point of the course. (F, Sp, Su)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncmissouri.edu

Phone Number:

(660) 359-3948 ext 1418

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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