MAR 220 - Principles of Advertising

Institution:

Pueblo Community College

Subject:

Description:

3 CR. (3L) PRQ: CIS 110, ENG 090, REA 060, MAT 060, or equivalent assessment test scores or Department Chair approval. Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pueblocc.edu

Phone Number:

(719) 549-3200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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