MRKT 2323 - Principles of Marketing

Institution:

Redlands Community College

Subject:

Description:

This course is designed to cover a systems approach to marketing in both profit and non-profit organizations. Topics include planning and forecasting, market segmentation, social responsibility, consumerism, evaluation of consumer behavior, and marketing strategies related to introduction and prolonging of product life cycles, classification of consumer and industrial goods and services, pricing, promotion, and distribution channels.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.redlandscc.edu

Phone Number:

(405) 262-2552

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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