MGMT 1333 - Principles of Advertising

Institution:

Redlands Community College

Subject:

Description:

This course is a comprehensive study of the promotion function of marketing as it applies to large segments of business, industry, and the professions. The course covers topics such as identifying prospects, analyzing products and markets, product positioning, consumer research, advertising budgets, media selection, writing and producing copy and layouts for print and broadcasting media, legal responsibilities, evaluating promotional campaigns, public relations, publicity, and administration of advertising departments.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.redlandscc.edu

Phone Number:

(405) 262-2552

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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