BUSN 2000 - Principles of Marketing

Institution:

River Parishes Community College

Subject:

Description:

CREDIT: 3 A basic course in marketing including the exchange process, marketing analysis, price determinants and present-day marketing trends. Emphasis is given to the marketing concept and how firms adapt products and services to changes in consumer demand.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rpcc.edu

Phone Number:

(225) 675-8270

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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