BUS 234 - Introduction to Public Relations

Institution:

Roane State Community College

Subject:

Description:

Credits: 3 An introduction to the concepts of public relations, including customer expectations, internal workplace attitudes and ethics, writing press releases, seeking and receiving beneficial outside coverage, applying sound PR techniques as part of an overall strategy. Emphasis will be placed on writing skills, time management and evaluation. Course availability determined by Dean of Business and Technology.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.roanestate.edu

Phone Number:

(865) 354-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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