BUS 274 - Marketing Opportunity Analysis

Institution:

Roane State Community College

Subject:

Description:

Credits: 3 The purpose of this course is to provide a link between theory and practice by evaluating current and future market conditions in order to identify marketing opportunities. This is accomplished by introducing the student to patterns and plans which integrate the major goals, policies, and action sequences of the organization into a cohesive whole, allocating its resources into a unique posture within the internal and external environmental conditions. Students will be able to devise a marketing plan which exploits the opportunity so identified. They will also be able to estimate the consequences of implementing this plan. (Elective credit only) Course availability determined by Dean of Business and Technology.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.roanestate.edu

Phone Number:

(865) 354-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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