BA 223 - Principles of Marketing

Institution:

Portland Community College

Subject:

Description:

IProvides a general knowledge of marketing with emphasis on the marketing mix elements and target markets for consumer and industrial products. Marketing strategies, customer behavior, and international marketing are topics addressed. Recommended: BA 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pcc.edu

Phone Number:

(503) 244-6111

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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