BA 2363 - E-Business Issues:CRM and SCM

Institution:

Rose State College

Subject:

Description:

This course deals with Customer Relationship Management or CRM (keeping the customer) and Supply Chain Management or SCM (delivering the goods or services) issues in E-commerce. The course is designed as a survey course where students will become engaged in discussion-oriented sessions. While this course will touch on the use of CRM and SCM in traditional brick-and-mortar enterprises, the focus will be on their use in an E-commerce environment. It is recommended that students are enrolled or have completed MKTG 2343 or have an understanding of E-Marketing. Prerequisites: WEB 1073 or concurrent enrollment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rose.edu

Phone Number:

(405) 733-7311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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