MKTG 2103 - Principles of Marketing

Institution:

Rose State College

Subject:

Description:

Study of the movement of goods and services from producer to consumer. Includes functions of marketing such as pricing, product promotion, distribution channels, market research and an overview of legal ramifications. [Fa, Sp, Su]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rose.edu

Phone Number:

(405) 733-7311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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