MKTG 2343 - E-Marketing and Strategy Development

Institution:

Rose State College

Subject:

Description:

This course examines the theory, application, and strategies of electronic marketing. It will examine the use of web pages in marketing ideas, goods and services in "e-commerce." The course develops the concept of e-business strategy. Students will learn to formulate, implement, and evaluate global ebusiness solutions. Marketing research, new product development, segmentation, differentiation, advertising, post-sales support, and data collection methods will be explored. The traditional marketing functions of products, price, distribution, and promotion will be examined in relation to the use of the internet as a marketing channel. The competitive strategy of service differentiation will also be addressed. A strategic marketing plan and the development of an effective web-based marketing campaign by developing an internet marketing plan will also be studied. Lab fee $7.00.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rose.edu

Phone Number:

(405) 733-7311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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