MKTG 2313 - Relationship Marketing

Institution:

Rose State College

Subject:

Description:

This is an introductory course that examines the relationships between companies and their customers. It reviews various methods of providing the necessary customer service to meet the needs of a changing marketplace. This course will examine the basic concepts and current trends in the customer service industry and identify practical methods of developing and maintaining effective customer relations. [Sp (pm)]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rose.edu

Phone Number:

(405) 733-7311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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