MCM 142 - Applied Advertising

Institution:

Saint Louis Community College-Meramec

Subject:

Description:

This course will further the student's knowledge of advertising practices, campaigns, strategies, and production. Along with lectures, discussions, and other activities, this course includes scripting, storyboarding and executing radio, television and/or print ads. Class involves lectures, discussions, and video production activities. Prerequisites: MCM:140 and Reading Proficiency.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stlcc.edu

Phone Number:

(314) 984-7500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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