MKT 215 - Marketing Financial Services

Institution:

Saint Louis Community College-Meramec

Subject:

Description:

This course is designed for the financial services employee interested in ways to develop new business and retain current customers. The marketing concept will be the core of the course, but emphasis will be placed on practical information rather than on marketing theory. Topics include advertising and promotion, marketing research, pricing of products, sale planning, alternative ways to deliver financial services, and public relations. Prerequisite: BUS:115 and Reading Proficiency.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stlcc.edu

Phone Number:

(314) 984-7500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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