MKT 219 - e- Commerce Strategies

Institution:

Saint Louis Community College-Meramec

Subject:

Description:

This course examines the strategic operating theories behind using electronic commerce, presentation, networking, and interactive technologies to gain a competitive advantage in the marketplace. Topics are contemporary in nature and include: the Internet; Electronic Data Interchange (EDI); rapid product prototyping; data-mining and warehousing; digital presentation/capture technologies; and customer service relationship management. Prerequisite: Reading Proficiency.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stlcc.edu

Phone Number:

(314) 984-7500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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