MKT 185 - e-Commerce Marketing

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week Recommended Preparation: MKT 120. Conducting business in today's digital age means using the Internet and other forms of digital sales and marketing. MKT 185 provides the foundation for marketing using the Internet. Coursework includes managing e-Commerce through customer service, interfacing with customers by e-mail, understanding the digital mentality and netiquette, fulfilling e-Commerce orders, what not to do online, and thriving in the virtual international marketplace. Upon successful completion of MKT 185, the student should be able to: Understand how to use the Internet for e-Commerce. Know the tools that customers use on the Internet. Appreciate the importance of netiquette. Appreciate the importance of being sensitive to the Internet's global nature. Understand security issues involved in e-Commerce. Articulate appropriate responses to customer's inquiries about security issues. Analyze different business models for e-Commerce. Recognize the role of customer service for e-Commerce. Compose e-mail letters for various situations of customer service.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.