MKT 230 - Global Supply Chain Management

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week Prerequisite(s): A grade of "C" or higher in MKT 120; a grade of "C" or higher in MKT 13Comment: MKT 230 was formerly EBUS 230. MKT 230 focuses on the performance and application of business activities, market channels and relationships of a supply chain system as it directs the flow of goods and services from the manufacturer to consumers. Students learn strategies to effectively compete in a global market through the construction and implementation of such a system. Upon successful completion of MKT 230, the student should be able to: Work effectively in teams to construct and implement a simulated supply chain system model. Differentiate the types of intermediaries, functions performed by the channel, and systems that facilitate the flow of products, information and finances along the supply chain (logistics). Formulate and implement channel objectives and strategy. Compare forms of international business. Apply general marketing concepts to the 3 international marketing environment. Explain technologies utilized in e-commerce. Use technology to reduce costs and increase efficiency.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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