MKT 120 - Principles of Marketing

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week MKT 120 is an introduction to the theories and principles of marketing. Emphasis is on understanding the importance of the 4 P's (Product, Price, Place, and Promotion). Customer Relationship Management, market research, and buyer behaviors are also examined. Upon successful completion of MKT 120 the student should be able to: Write a comprehensive marketing plan. Describe the customer-centric marketing concept. Identify the functions of marketing. Identify the elements of the marketing plan. Explain the 4 P's (Product, Price, Place, and Promotion) of marketing. Evaluate consumer buying behavior. Apply Customer Relationship Management (CRM) principles. Apply marketing research techniques. 0

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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