MKT 180 - International Marketing

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week Recommended Preparation: BUS 120; MKT 120. MKT 180, International Marketing, is the performance of business activities that direct the flow of goods and services to consumers or users in more than one nation. By recognizing the uniqueness of foreign markets, their unfamiliar problems and varied strategies, the student will study marketing in a new setting, a different environment and a different culture. Upon successful completion of MKT 180, the student should be able to: Understand the scope and challenge of international marketing. Understand the world marketing environment to include the role of cultural dynamics in foreign markets, business customs, political considerations and legal environment. Demonstrate the ability to apply general marketing concepts to the international marketing environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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