MKT 160 - Principles of Advertising

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week MKT 160 is an introduction to the role of advertising and promotion in selling a product and/or service in today's business environment. Emphasis is on a practical approach to selecting effective advertising media, designing visual elements and writing copy for the product and/or service. Upon successful completion of MKT 160, the student should be able to: Design an advertising campaign. Explain the principles of advertising and promotion. Distinguish among the different advertising media. Evaluate the effectiveness of different advertising media. Describe the different promotion strategies. Identify the elements of a promotion mix. Identify the different product classifications. Design visual elements and write effective copy for various advertising media and target market(s).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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