MKT 160L - Principles of Advertising Lab

Institution:

Kapiolani Community College

Subject:

Description:

2 hours lecture/lab per week Prerequisite(s): Credit or concurrent enrollment in MKT 160. Recommended Preparation: BUS 120; MKT 120. MKT 160L is a hands-on course in correct usage of selecting advertising media, appropriate selection of proper merchandise to advertise, writing proper newspaper copy, creativity and production of broadcast media, elements of display, design and arrangement. 2 Upon successful completion of MKT 160L, the student should be able to: Produce and direct a TV commercial as well as a radio commercial. Write appropriate copy and do layout for a magazine and newspaper. Design a display window with proper lighting. Be able to evaluate advertisements and displays.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.