MKT 250 - Advanced Customer Relationship Management

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week Prerequisite(s): A grade of "C" or higher in MKT 150. MKT 250 uses a personal and/or data-driven approach to retaining customers and creating long-term relationships. Building on concepts learned in MKT 150, students will use sophisticated marketing strategies to identify profitable customer segments. Students conduct customer tracking and market research both online and offline. Students explore privacy and other ethical and legal issues involving consumer data. Upon successful completion of MKT 250, the student should be able to: Work effectively in teams in areas such as brainstorming, negotiation and team work. Manage customer relationship projects using market research techniques and applying marketing strategies. Demonstrate presentation skills using appropriate business presentation media. Perform data queries for data mining, analysis, and customer profiling. Identify privacy and legal considerations and demonstrate ethical practices in utilizing consumer data. Use data selection criteria to segment and target markets. Build customer relationships using internet technologies and customer information Identify several metrics used to track and measure customer relationship management. Identify Customer Relationship Management (CRM) elements in Supply Chain Management (SCM) integration. Exhibit effective analytical skills for problem solving and strategy development in business and marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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