HOST 258 - Hospitality Marketing

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture and 2 hours of lecture/lab per week. Prerequisite(s): HOST 101. Recommended Preparation: Students should have completed at least 2 semesters of study in the Hotel Operations or Travel and Tourism program. HOST 258 is a study of modern marketing techniques and concepts for the hospitality industry, including human factors, consumer demand, and planning. Upon successful completion of HOST 258, the student should be able to: Describe differences between sales and marketing. Identify the techniques of hospitality sales and marketing. Describe methods of merchandising tangible and intangible products and services. Develop a marketing plan. Describe media selection considerations. Explain how advertising, public relations and promotions are used. Describe the sales relationship between the travel agent and tour wholesaler. 2 Explain the importance of various sales tools used to sell goods and services. Describe the principles and mechanics of advertising. Demonstrate the mechanics of layouts for ads, publicity releases and collateral materials used for promoting hotel rooms, food and beverage and meeting and conventions facilities. Describe the importance of the message in the creation of hotel ads. Discuss the development of a sales and marketing budget.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.