ENT 130 - Marketing for the Small Business

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture/lab per week for 16 weeks or 6 hours lecture/lab per week for 8 weeks Recommended Preparation: ENG 50, ENG 100 or ENG 160. ENT 130 is a marketing course covering key concepts and issues underlying the modern practice of marketing for the small business. The course provides a clear understanding of marketing's role in the management of a small business. The course covers marketing terminology, consumer-oriented approach to marketing, channels of distribution, correct usage of methods in marketing research, concepts and practices of retailing, wholesaling, and physical distribution, role of marketing communication, correct usage of procedures in personal selling, and principles and practices of marketing organization. Upon successful completion of ENT 130, the student should be able to: Apply concepts and principles of marketing strategies for the small business. Apply concepts and principles of product strategies. Apply concepts and principles of price strategies. Apply concepts and principles of promotion strategies. Apply concepts and principles of place strategies. Develop a viable marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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