MKT 130 - Principles of Retailing

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week MKT 130 is an introduction to the concepts and principles of retailing and their roles in the function of marketing. Emphasis is on organization, operation and management of a retail store. Buying, handling and aspects of merchandising management will be presented. Topics such inventory and expense control, personnel, e-commerce, merchandise and sales promotion are also covered. Upon successful completion of MKT 130, the student should be able to: Describe the role of retailing in the free enterprise system. Apply principles of store organization and operations. Explain the concepts of store location, design, and layout. Apply principles of the buying function. Describe the techniques of retail promotion. Summarize the principles of merchandise and expense control systems. Construct a merchandise plan. Construct an assortment plan. Prepare a buying plan. Calculate open-to-buy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.