EBUS 210 - Advanced Customer Relationship Management

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week Prerequisite(s): ENG 160; BUS 100; EBUS 101; EBUS 110; ITS 113; MKT 120. Recommended Preparation: Previous teamwork and project management experience preferred. EBUS 210 uses a data-driven approach to retaining customers and creating long-term relationships. Building on concepts learned in EBUS 110, students use sophisticated database strategies to find profitable customer segments. Customer tracking online using electronic methods is another important component of this course. Students explore privacy and other ethical and legal issues involving consumer data. Upon successful completion of EBUS 210, the student should be able to: Work effectively in teams. Manage projects. Demonstrate presentation capabilities using whiteboard, flipchart, power point, and/or web page presentations. Demonstrate an understanding of how to build profitable segments by identifying and differentiating customers. Perform data queries for datamining, RFM analysis, and customer profiling. Use a database to solve marketing problems. Tell how firms can build customer relationships using Internet technologies and customer information. 7 Identify several metrics used to track and measure CRM. Tell why effective CRM involves supply chain management (SCM) integration. Exhibit good analytical skills for problem solving.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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