EBUS 220 - Persuasive Business Communications

Institution:

Kapiolani Community College

Subject:

Description:

3 hours lecture per week Recommended Preparation: EBUS 101. EBUS 220 presents the study and application of the principles of effective communication in the business environment. Emphasis is on the practical approach to convey communication key points quickly, clearly and persuasively. EBUS 220 is an intermediate level practice-based course to develop techniques designed to capture audience attention, establish professional credibility, and achieve the desired communication response. Upon successful completion of EBUS 220, the student should be able to: Practice teamwork concepts to complete a communication topic project. Communicate persuasively with various stakeholders and anticipate their questions and issues. Create effective visual aids (whiteboard, flipchart, PowerPoint and/or web page) to support communication presentations/projects. Evaluate business and communication presentations. Conduct communication research. Evaluate the appropriate structure and format for presentations based on the subject matter and audience. Analyze communication and marketing materials for accuracy, grammar, spelling, relevance of information, neatness and audience appeal. Develop and implement a communication topic project plan that includes goals, assumptions, details and recommended course of action. Establish a communication channel internally and/or externally in the business community including media relations and client contacts. Apply presentation techniques to speak clearly and loudly enough to be heard, make an impact using effective speaking styles, establish rapport through eye contact, tone and body language.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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