ART 129 - Corporate Identity KCC AA/DA

Institution:

Kapiolani Community College

Subject:

Description:

6hours lecture/lab per week Prerequisite(s): ART 2with a grade of "C" or higher; ART 27 with a grade of "C" or higher; satisfactory completion of the Corporate Identity portfolio review or acceptance into a NMA AS specializatioComment: ART 2may not be audited. ART 129 Corporate Identity introduces the concept of creating conceptually and visually unified corporate identity collateral with effective branding and marketing guidelines through the development of print and Web design. Upon successful completion of ART 129, the student should be able to: Analyze the process of effective corporate identity, branding and marketing guidelines. Analyze target users in the development process. Demonstrate relevant contemporary responses to media. Analyze the impact of branding on products, services and organizations to create unified corporate identity collateral. Create Web sites that are driven by the needs and desires of its users. Analyze the responsibilities of different team members in creating a unified branding process. Produce a unified corporate identity brand through Web sites and printed marketing materials. Use problem-solving strategies to complete the creative process from concept development through revisions to final output. Work effectively as a team member to achieve creative decisions. Demonstrate strong group communication skills and the ability to speak clearly during critiques. Write about and defend the conceptual merits of work produced for the course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

kapiolani.hawaii.edu/page/home

Phone Number:

(808) 734-9000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.