MSM 1220 - Advertising and Promotion

Institution:

Ridgewater College

Subject:

Description:

The course covers the fundamentals of sales promotion, the types of promotional tools available, and effective use of those tools. Also included is the design of actual advertisements, promotional budgets, and sales promotions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ridgewater.edu/Pages/default.aspx

Phone Number:

(800) 722-1151

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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