REM 121S - Applied Advertising

Institution:

Jefferson State Community College

Subject:

Retail-Marketing

Description:

3 semester hours Prerequisite: None This course is a study of advertising, its influence on consumer awareness and the purchase of products, the fundamental principles associated with advertising activities. Topics include the purpose of advertising and other sales promotional techniques, principles of advertising, budgeting, marketing, advertising plans, regulations and controls of advertising, media evaluation, target marketing and selection, campaign planning, and trends in advertising. Upon completion, students should be able to identify the functions and purposes of advertising and develop a comprehensive advertising campaign. (Su)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jeffstateonline.com

Phone Number:

(205) 853-1200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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