MKT 221 - Salesmanship

Institution:

Jackson State Community College

Subject:

Marketing

Description:

Pre-Req: DSPM Mods. 1-3, DSPR 0800, and DSPW 0800 Co-Req: None A study of the role of selling in the marketing strategy, including the activities of prospecting for customers, buying motives, the persuasion process, the steps in the sales presentation, and the sales communication process. Attention will be given to ethics, professionalism, and creativity in the selling field.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jscc.edu

Phone Number:

(731) 424-3520

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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