MCM 252 - Special Events and Promotions

Institution:

Harper College

Subject:

Description:

Introduces students to one of the key tools of the public relations practitioner, the special event. Focuses on the role special events and promotions play in organizational communication including understanding the function, implementation and evaluation of the event. Identifies the various kinds of events and their particular uses. Covers the special event planning process, creative brainstorming, budgeting, overcoming obstacles, attracting sponsorships, soliciting volunteers, and event evaluations. Prerequisite: MCM 233 with a grade of C or better.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harpercollege.edu

Phone Number:

(847) 925-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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