MKT 246 - Business to Business Marketing

Institution:

Harper College

Subject:

Description:

Provides a comprehensive understanding of industrial marketing by analyzing concepts and techniques in each of the major functional areas of industrial marketing. Topics to be investigated would include market development, product planning, price competition, promotional strategies, customer relations and marketing logistics. Prerequisite: MKT 245 or consent of coordinator.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harpercollege.edu

Phone Number:

(847) 925-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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