MCM 260 - Campaign Communication and Message Design

Institution:

Harper College

Subject:

Description:

Explores the development and execution of comprehensive public relations campaigns within real-word circumstances. Examines what an organization's expectations of a public relations practitioner are and how to use this function to support other departments of the organization. Focuses on contemporary cases and the public relations tools necessary for effective strategic campaigns. This course is a capstone experience for public relations students and takes a hands-on approach to creating a public relations campaign for a client. Prerequisite: MCM 250 with a grade of C or better.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harpercollege.edu

Phone Number:

(847) 925-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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