MAR 217 - e- Commerce Marketing

Institution:

Front Range Community College

Subject:

Description:

Explores new marketing strategies that have emerged as areas of information technology and the Internet have evolved. This course examines traditional marketing concepts of buying behavior, promotion, production and others; then redefines them as they apply to marketing on the World Wide Web. Web fundamentals, e-marketing trends, strategies, models and research will be examined. 45 Contact Hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.frontrange.edu

Phone Number:

(303) 404-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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