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Institution:
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Flathead Valley Community College
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Subject:
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Description:
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3 credits (Spring Semester) Prerequisites: BADM 140, BADM 175 or SBM 150. Corequisites: ACCT 101 or 201 or instructor's consent. This course will deal with the three essential planning tools of any business, the Business Plan, the Marketing Plan, and the Advertising Plan. The course will explore the necessity of plan-ning and how to develop mission statements, goals, objectives, and strategies. A variety of planning instruments will be exam-ined and evaluated. Students will develop a business, market-ing, and an advertising plan for a real or mythical business.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(406) 756-3822
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Regional Accreditation:
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Northwest Commission on Colleges and Universities
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Calendar System:
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Semester
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