BADM 170 - Consumer Behavior

Institution:

Flathead Valley Community College

Subject:

Description:

3 credits (Fall Semester) Prerequisites: BADM 140 or instructor's consent. This course will focus on four areas of consumer decision making; problem recognition, search for market related information, evaluation and decision making, and postpurchase assessment. How businesses conduct and use con-sumer research, how culture, family, social class, and refer-ence group' s impact consumer behavior will be discussed. The internet and "cyber-consumers" will be integrated throughout the course

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fvcc.edu

Phone Number:

(406) 756-3822

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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