HRM 270 - Hospitality Marketing

Institution:

Estrella Mountain Community College

Subject:

Description:

3 Credits. 3 Periods. Essential skills of defining a service market, developing a market plan, and directing personnel to follow market plan. Emphasis on marketing in the hospitality industry and understanding segmentation, positioning and promotion in that market. Prerequisite: HRM110.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emc.maricopa.edu

Phone Number:

(623) 935-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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