BUS 176 - Promotional Strategies

Institution:

Enterprise State Community College

Subject:

Description:

This course provides an overview of the tools and techniques used by businesses in their promotional strategies. Topics include variables affecting promotional decisions, information needed to access these variables, the strengths and limitations of methods and strategies, and the fundamentals of managerial decision making.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.escc.edu

Phone Number:

(334) 347-2623

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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