MKT 261 - Advertising and Sales Promotion

Institution:

Eastern West Virginia Community and Technical College

Subject:

Description:

3 Semester Hours This course presents the decision process and the variables necessary to fully implement a program for delivering information about product offerings as well as methods of encouraging the sale of products through the channels of distribution and to the final customers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Eastern.wvnet.edu

Phone Number:

(304) 434-8000

Calendar System:

Semester

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