MKT 272 - Retailing

Institution:

Eastern West Virginia Community and Technical College

Subject:

Description:

3 Semester Hours Prerequisite: MKT 260 This course analyzes the principles of retailing from the marketing perspective. The topics discussed will include the different types of retail businesses (including the Internet), decision making (including store planning and location), personnel management, and purchasing, merchandising, promotion, and customer service.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Eastern.wvnet.edu

Phone Number:

(304) 434-8000

Calendar System:

Semester

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