HRTM 210 - Marketing for the Hospitality Industry

Institution:

Eastern New Mexico University-Ruidoso Campus

Subject:

Description:

This course familiarizes students with the essential skills of defining a service market, developing a market plan and directing personnel to follow the plan. Emphasis is on marketing in the hospitality industry and understanding segmentation, positioning and promotion in that market.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ruidoso.enmu.edu/

Phone Number:

(575) 257-2120

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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