BU 2003 - Merchandising I

Institution:

East Central College

Subject:

Description:

(3.0 hours) An introduction to the principles of retailing. Emphasis is on the development, interpretation, and use of fundamental management and merchandising skills. Topics include: establishing a retail store, merchandise planning, salesmanship, display, promotion, advertising, personnel, fi nance, and control. Particular attention is given to problem-solving through use of common retailing problems chosen to raise some of the major issues confronting retailing and retailers today. Prerequisite: None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastcentral.edu

Phone Number:

(636) 583-5193

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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