BU 1013 - Principles of Marketing

Institution:

East Central College

Subject:

Description:

(3.0 hours) A course designed to introduce the student to the managerial area of marketing. Although consumer and institutional behavior patterns and the overall role of marketing in the economy are covered, the major emphasis will be concerned with the types of problems confronting those involved in marketing management. Prerequisite: None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastcentral.edu

Phone Number:

(636) 583-5193

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.