BU 2183 - E-Marketing

Institution:

East Central College

Subject:

Description:

(3.0 hours) This course is an overview in the methods businesses and organizations use e-commerce to present, network, sell, conduct consumer research, and interact with customers to increase results. Enhancements in product, price, place, and promotion will provide a framework for students to develop a project, or further study in an area of their choice. Prerequisite: None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastcentral.edu

Phone Number:

(636) 583-5193

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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